So everyone knows the DTV Transition that was supposed to happen on Feb. 17 has now been delayed until June 12. On the surface this seems like a good idea, people get four more months to make the switch but for the 90 percent of America already switched to digital it kind of stinks.
Usually February (along with November and May) are filled with new episodes of TV shows as part of a glorious thing known as sweeps. During sweep months ratings are of particular importance because those numbers determine how much the networks can charge advertisers for slots during the programs. But sweeps are dying and the DTV Transition seems to have put the final nail in the coffin.
With DVRs and internet downloads how many viewers sit down and watch a show when it actually is airing on TV doesn't really represent how many people actually watch a show so the standard ratings don't mean as much as they used to. Sweeps took an even bigger blow last year when programs were in repeats due to the writer's strike. And now this year the networks had repeats scheduled for the last part of February and into March so viewership wouldn't take a hit when people lost reception due to the switch to digital. I am positive sweeps are now dead for good.
So the DTV Transition isn't even happening until June but we are still stuck with a whole lot of repeats. Gossip Girl? Repeats until mid March. Greek? Not back until late March. Fringe? Lord help us, mid April.
So now the pickings are slim in what should be a month filled with exciting TV. And I don't count the Grey's Anatomy / Private Practice crossover as a sweeps stunt, It is a lame attempt by ABC to get viewers to watch Private Practice when Grey's Anatomy is barley afloat itself.
Thank goodness for Lost, the singular saving grace of TV right now. Every episode, regardless of when it airs, is a sweeps worthy episode.
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